In many companies, organizational departments are separated. As a result, marketing employees, for example, never come anywhere near the ICT division, and vice versa. In such organizations, it is generally assumed that software development is too difficult to engage with, anyway.
However, this gap is unnecessary and it’s a shame that it still exists so widely. Because if companies manage to bridge it, they unlock a wealth of opportunities, making software creation easier, more accessible, and more fun.
Outside the box, into a broader realm
A little outside-the-box thinking can go a long way. First and foremost, companies should stop pigeonholing. Considering the inquisitive, exploratory mindset of millennials, restricting employees to a rigidly defined task list is outdated.
Most people possess a skillset that stretches beyond it, and although they don’t necessarily need to put it to use, it’s important to allow them to think and act broadly. In terms of software development, creating a company culture that encourages non-IT employees to delve into the subject makes it less scary and therefore more accessible.
Once you involve people in IT-related matters, they will have the courage to take subsequent steps. Don’t throw them into complex coding languages. Simply show them that there are more possibilities than they think – for those without a technical background as well.
Building bridges (and applications) with the right tool
Of course, bridging the gap between departments requires the right tool. Although creating software is often presented or referred to as an arduous endeavor, it doesn’t have to be.
Triggre, for example, gives you the opportunity to make software without the hassle: you can build your own application quickly and easily, experimenting with new ideas along the way – regardless of whether you’re a marketing employee or a business manager. If you want to make an adjustment later on, you don’t have to call the IT department, as you can conveniently do it yourself.
In other words, the right tool can work wonders: it makes the traditionally complex field of software development approachable and fun to virtually everyone!
