2017 just flew by at Triggre

What a year! It is hard to fathom we are almost living in 2018. So much has happened: it’s unbelievable it fits into a single year…

Events, events… and more events

At the start of this year, Triggre went to visit CeBIT in Hannover, together with our partner Seeburger. We had a small startup stand there, which was attracting many people to see what we were about. Of course, we told them all about our platform and where we are going with the company. We also pitched at a startup event that was held at CeBIT, which was a lot of fun. Overall, we met a lot of interesting people, and got Triggre known to a bigger audience.

EVG Start, who offer traineeships for future IT managers in the Netherlands, organize an EVG Café twice a year. EVG Cafés are very interesting events where several speakers pose a real-life problem they ran into and the rest of the attendees offer solutions, working together in small groups. We had the opportunity to help EVG Start organize one Café by arranging speakers for the event. If you get the opportunity to join an EVG Café, grab it. Learning something valuable is guaranteed.

Apart from these events with partners, we also organized customer events. We’ve had an event to show our customers a sneak peek of the big release that was coming up, as well as multiple other customer events. This is definitely something that we will be stepping up in 2018!

New customers

In 2017 we have managed to more than double the number of customers we have! Companies, big and small, have joined our movement to change the way business applications are made and maintained. On behalf of our entire team: welcome to Triggre!

What I find very interesting is the variety of companies that use Triggre. From startups to multinationals, warehouse management to customer portals. This means that our guides gain ever more knowledge about solutions that might work in completely different companies as well. Our guides are keen to make sure that if they have a good idea for your company, they will tell you, so you can maximally benefit from using Triggre within your organization. We call this ‘pro-active guidance’.

Making a difference

On September 1st we released a completely new version of Triggre. Those who have been following us for the past 5 years may know that our goal is to completely change the way business applications are made. Instead of programmers, we want business users to make these applications.

To achieve this, Triggre must be the easiest way to make business software. And while our previous version was very good and a lot easier than programming, we knew it wasn’t enough. That’s why we worked on this new version behind the scenes for 3 years. Releasing it was a huge milestone for our company, and the feedback from customers and prospects has simply been amazing.

However, this release was only the first step. And while this was a huge first step, we are continuously improving Triggre in smaller steps. Every 2 to 3 weeks we release a new version, which introduces features that make Triggre easier to use and make Triggre usable for more cases. Make sure you stay tuned in 2018!

Looking forward to 2018

With such a great year almost behind us, it’s time to look forward. 2018 is promising to be another fantastic year, albeit in a completely different way. We feel that this year we’ve been able to show our customers what it can be like to work with Triggre. Next year, we are going to put that into overdrive.

I want to close with a big thank you to our customers, employees, and fans, for believing in Triggre and what it stands for. Without you, all that we do would not be possible. Let’s continue showing the world that making software can be easy, fast and fun in 2018!

Soon-to-be-released version of Triggre: “Less buttons, more options, greater fun!”

At Triggre, we believe that everyone should be able to make software. Today, CTO and co-founder Jesse Meijers explains the company’s vision as well as the newest version of Triggre, which will soon be released.

“Creating software quickly, smoothly, and easily”

The IT hassle that many businesses struggle with can be solved through empowerment. “There is a growing shortage of skilled, well-educated developers,” says Jesse. “This places limits on the ability of companies to make the software they need. So we said, ‘What if people on the business side could create software and achieve innovation?’” Shortly afterwards, Triggre was born.

“We talked to companies that were completely committed to fostering the growth of their core product and didn’t have time to work on side projects. Understandable, but a shame – because these projects allow them to save costs and innovate.”

With Triggre, they could finally create their own software. The results were incredible: “Triggre has made the software creation process more than 50 times faster.

Traditional IT projects are often a hassle because they take a lot of time. In our rapidly changing world, this means you constantly need to make adjustments while working on a project. The result is that many projects get increasingly expensive, but never reach the finish line.”

“Simplifying software creation while increasing possibilities”

The more buttons you have, the more difficult it is to navigate and choose: “It’s the same with a restaurant’s menu. I’d rather have 4 options than 100, because it makes for an easier choice.” So Triggre strived for lesser buttons while still providing a lot of functionality from the very start.

“Our new, soon-to-be-released version is a huge step in simplifying the creation of applications without limiting possibilities. In fact, our new version offers even more possibilities than before.”

“Creating software 100 times faster”

The new version of Triggre will make the software creation process at least 100 times faster for those who are used to working with developers: “It will at least double the already incredible speed of the current version. What this could mean, for example, is that you can create custom-made software such as a CRM system, a Supply Chain Management system, or a customer portal within a couple of days instead of months.”

Jesse has noticed that the quick establishment of such complex systems is usually only the beginning: “Once businesses start using their newly created systems, it triggers innovation. They get new ideas, which can also be realized quickly using Triggre. Simplifying the software creation process brings back the fun, and they feel inspired to foster automation.”

If you ask Jesse, the future looks bright: “We aim to turn software creation into a commodity. Currently only very few people can make software, but I believe that the possibilities in this area will only expand. Our goal is to empower people, take the hassle out of IT, and make software creation fun!”

Author: Dagmar Ingelse

Guest blog- Innovating empowerment

At AtoomClub, we believe in a selection of key values to set us apart from other concepts. The thing is, that values may remain theoretical and only start to contribute to your business when they are practiced. Not by some, but through the entire organization. Simply put, talking about these values is only the first step. In the end, it’s the enactment of these values that makes the difference.

Empowering customers

One of our values is empowerment. Our customers must feel that they are enabled throughout every aspect of having their office at AtoomClub. This means that they

need to feel they are more than just tenants: They are a part of AtoomClub. To achieve this, we need to constantly review current concepts and processes. Points of improvement are nothing but an opportunity.

One of the things that needed improvement was our way of providing customers with meeting rooms. The booking process was tedious. It just needed to fit our concept better. We wanted a way that was fast, simple and could expand easily. Meetings with colleagues, partners and prospects are important for any organization and arranging this should be hassle-free.

Empowerment of ourselves

While looking for a partner to achieve this improvement, it proved that a lean way of making a new application was harder than anticipated. Out-of-the-box solutions did not fit our needs and custom-made applications were, well, costly. And, more importantly, none of these options provided us with a simple way to adjust the application in case of growth or new insights in our customers wishes.

After a careful selection process, we decided to make our own application with Triggre. Making an application ourselves, was not something we would have thought of beforehand. To be honest, we never considered that to be an option. It sounded innovative, which perfectly fits our vision. But at the same time, it was a bit scary. It proved to be an excellent choice. Innovation might start when you look at your own processes; it takes shape when a company like Triggre empowers you.

Author: Jeroen van Eck

Brand new: code name Gulliver

Amersfoort, May 19, 2017 – Triggre set out to invent an entirely new way of creating software. We felt that making complex business applications should be faster, easier and more fun. And when we entered the market, we wanted nothing more than to prove all the above being possible.

Thanks to the innovators

Before we launched, during the time we were building Triggre, we dealt with a lot of skepticism. We were told there was no such thing as easily and rapidly creating software without technical knowledge. Same as for any other product, Triggre needed customers to prove the non-believers wrong.

That is exactly why our customers are literally invaluable in Triggre’s story. It takes immensely innovative people to risk trying something completely different.

Yes, there is risk in trying

Innovators have something in common. They are brave enough to rethink entire processes. They do not believe in good enough, they want great. The willingness to take risks to greatly improve, is what sets them apart.

Because beside the fact that innovation can be a bit scary, it also comes with a certain risk. Taking this risk, however, has led to huge advantages for our clients.

These clients have helped us prove our vision and we absolutely love them for that. But when we say that we want to make the creation of software faster, easier and more fun, we mean for everyone, not only the innovators.

Secretly building the future

Like our clients, we are innovators as well. We keep moving forward, creating new and better ways to make software yourself. And in order for our customers to keep innovating, software must become a commodity. Not only using software, also the creation of it.

That’s why we have been secretly working on a project to make Triggre even faster, easier and more fun to use. Internally, the project is known as Gulliver. First reactions of the few people we have shown it to, have been incredible.

What I learned in my first months at a (tech) start-up

It has been almost four months since I switched from an established IT company to a tech start-up. So far, the experience has been nothing short of great. However, working at a young company comes with some interesting customs and changes.

From nerd to noob

At my old job I used to be the person answering IT related questions. I was one of the company nerds basically. If a customer had a technical question, I had the answer.

Working for a tech startup, that’s changed. Instead of answering questions, I am asking questions. A tech start-up is filled with people who love the work field and when you enter their circle, there is just no way to get up to speed without investing time in learning. Luckily, learning is part of the fun!

Expect the unexpected and think BIG

Normally, your work gets easier when you plan ahead. Divide your work equally between your workdays and you’ll never run into problems. Well, think again. Where this tactic works for regular companies, in a startup your plan is going to change. And it is always when you least expect it. Variation is part of the job and you better love it.

Also, there is no such thing as thinking small at a start-up. See, one of the things that differentiates a start-up from any other starting company, is scalability. Everything you do is aimed at sustainable growth. You need to constantly be on the lookout for opportunities and always go for better instead of good enough.

Enthusiasm is the most important part of the proposition

In my career, I have sold almost anything. From subscriptions to phone plans and insurances to consultancy in several fields. Every product had its USP’s and as a marketeer, you know just how to point those out.

The difference between working for a start-up instead of an established company is that the reason why the company was founded, is still part of the USP’s. As a marketeer you know first hand why the founders started and you can transfer this enthusiasm onto prospect and clients.

Team > Hierarchy

Even at a start-up there is a form of hierarchy. Anyone that will try to tell you otherwise is just fooled by the great work environment. This hierarchy serves a purpose. Decisions need to be made and not every decision is a team decision. This would be the most inefficient way of running a business.

However, the team is definitely more important than status within the company. Working at a start-up gives a sense of belonging to a group. Your colleagues solely consist of like-minded people that are determined to successfully build a company. That’s the (team)spirit!

Nerf guns are awesome

This one might not be applicable to all start-ups but deserves an honorable mention: There is simply no better way to deal with a slight crisis in inspiration, than to shoot at your colleagues with a nerf gun. You should try it sometime. Seriously.

Author: Dagmar Ingelse

Triggre goes Biggre: CeBIT

Triggre wants to conquer the world. As every journey starts with the first step, we decided to test the waters abroad. We ordered a beautiful start-up stand, bought matching sweaters and set course for the CeBIT in Hannover, Germany.

The official CeBIT Welcome Night

We were invited to the Welcome Night on the night before the CeBIT starts. Well, technically speaking we invited ourselves but we think it still counts. Off to a good start with speeches from Angela Merkel and Shinzō Abe and a dance group from Japan that made music with movements. After the formal part, we set out to network. Unfortunately, the rest of the attendees mainly came to eat. The real work had to wait one more day.

On a mission to spread our proposition

We left our office with a mission: Spread the word about Triggre. Beforehand, we decided to use this opportunity to test different ways to explain the value of Triggre. There are many ways to describe the advantages and we tried every one that we could think of. Successfully, I might add, because our story turned out to be music to the ears of our visitors. It seemed like the timing was just right, the information on the side of our stand triggered some interesting questions and our enthusiasm was contagious.

Work hard, play hard

Triggre wouldn’t be Triggre if we didn’t at least try to have just as much fun as hard work. After days of selling, pitching and convincing, we also had some parties we wanted to attend. A big automotive company hosted the best event of the week. They sponsored the start-up area of the CeBIT while looking for possible collaborations. This was a huge success: Fun people, interesting networking opportunities and good food. What more can you wish for?

Triggre is going to get biggre!

What a week it was. If anything, it left us hungry for more. The market is ready, we are prepared, so let’s do this! If you are as enthusiastic as we are, you can help Triggre to get biggre. How? By automatically sharing (some of) our blogposts on Twitter and LinkedIn!

Author: Dagmar Ingelse

Triggre attains Microsoft Application Development competency

That’s why, when the first ideas for the Triggre platform were created in 2009, we decided to work with Microsoft technology. After all, we were fluent in it, the technology had proven itself in the many business-critical projects we had done and there was, and still is, a large community around the .Net technology.

Silver Microsoft Application Development Partner

Late last year we attained the Silver Application Development partnership from Microsoft. Microsoft offers a lot of different partnership programs that focus on being able to use Microsoft technology for customers, such as Microsoft Dynamics, SQL Server, Windows, and all kinds of other knowledge-based partnerships. The application development partnership is different however.

To attain the Microsoft Application Development partnership, our software had to adhere to strict guidelines for software engineering set by Microsoft. These guidelines include best practices on the technical design of the application, as well as performance and security measures that have to be taken into account.

The whole application is then tested, by running a Microsoft test tool while using the application. The results of this test are sent to Microsoft and if the software performs correctly on all points, Microsoft grants the Application Development partnership.

Why Triggre decided to become a Microsoft Partner

We frequently get questions about the technology that we used to build Triggre. Most concern goes out to security, and the choice of programming technology. And while many of our customers feel secure when we tell them we build our software using the latest Microsoft technology, this does not automatically imply the software works correctly.

To prove to our customers that we put a lot of effort in making our software as secure as possible, fast to use and adhere to Microsoft standards, we decided to go for the Silver Application Development partnership. For us, having attained the Silver Microsoft Application Development partnership reflects the huge amount of effort we put into making sure our software is secure, fast and reliable. Something we are very proud of doing, and gives our customers peace of mind.

Triggre Guides versus IT consultants: what are the differences?

The time in which traditional IT consultants rule a company’s IT ideas and goals is as good as over. Triggre believes in empowerment, guidance, and making software creation a breeze. Today, Triggre Guide Rutger Boomars explains the differences between a Guide and a consultant!

Consultancy: more people, less information

After completing his major in Business and IT Management, Rutger initially started working as an IT-consultant focusing on processes: “Building software was always a hassle, because things were progressing too slowly and cost too much.” Rutger wanted to bridge the gap between business and IT, but often found himself struggling with communication problems instead. “Customers, co-workers, sub-teams, programmers, service desks: everyone had a say in the software creation process. The more people you involve, the more information gets lost in all those different communication lines, and the more mistakes are made,” he explains. “That’s one of the main issues of traditional consultancy.”

Triggre Guides: depending on the customer’s independence

“A consultant keeps his knowledge about systems development all to himself. That’s how he makes himself indispensable. That is an old business model, not focused on a win-win philosophy and it therefore needs to disappear”

When Rutger started working as a Triggre Guide, he quickly saw his role shift to a more genuine, versatile, and supporting one. At Triggre, we share our knowledge to empower our customers.” Now, Rutger enjoys collaborating with customers, which he believes has a double benefit. “Customers can accomplish more at a lower cost, because they can make software themselves, but I can let my creative juices flow when supporting them in realizing new ideas or ensuring that they are on the right track,” he says. “It makes my job much more dynamic!”

Day after day, Rutger helps customers tackle potential challenges and find solutions. He translates every issue to the possible solutions, ready to be built with Triggre: “Sometimes, when conceptual thinking is required, I just grab a marker and start drawing. Other times, I map processes clearly, outlining every step to assist customers in getting an overview. And once they are working on it, I provide support whenever necessary.”

The versatility of Rutger’s job as a Triggre Guide is complemented by its personal aspect: “I work with my own group of customers, which means we have gotten to know each other through and through. That makes our meetings and lunches a lot of fun!”

Author: Rutger Boomars

Our best-read posts of 2016

Every week I browse through our website analytics to see how our web traffic is doing. One of the reports lists the best-read blog posts and I thought it would be fun to see which were the best read ones of 2016. What I found was very interesting.

The best-read blog posts of 2016 seemed to have an interesting connection to each other, and to Triggre in general. What it comes down to, is that reading these 3 blog posts gives a very short but insightful view into our company’s vision.

The evolution of programming

Without contest the best-read blogpost of 2016 was on the evolution of programming. In this blog post we give a short overview of the most important events from 1950 to 2000 that are related to programming. From John von Neumann, in many ways the inventor of the modern computer, to Thomas Stahl and Markus Voelter introducint Model Driven Development in 2006.

Read about the evolution of programming

Why hiring IT consultants is like playing poker with a bad hand

When we first posted this article, I thought we would get furious reactions. The opposite was true, many people we talk to feel that there is an imbalance in the world of IT consultancy. One that does not exist in other consultancy sectors; the huge dependency that IT consultancy firms create.

This imbalance is what we want to overcome. We want companies to have the freedom to choose between making software themselves and having someone do it for or with them.

Read about the dependency IT consultants create

A guide from complexity to simplicity

Freeing companies from the dependency on IT consultancy firms requires a product that is so easy to use, it requires no technical knowledge. That is not easy to achieve. In fact, it’s not a goal, but a process.

We get our inspiration for this process from an unlikely source: the art world. Artists follow a process throughout their career, always searching for better representations of their ideas. Dutch painter Piet Mondriaan is a fantastic example, because he focused on simplicity. In this blogpost, we explain how we approach our never-ending simplification process.

Read about going from complexity to simplicity

Ending the software hassle

The best-read posts of 2016 gave me an unexpected recap of our vision. We believe that it is time to free companies from all the hassles that are currently associated with software. Making software, designing software, installing software, installing updates, new versions not being compatible, the list is as long as the Mississippi river.

It is our goal to free companies from this software hassle by giving them control over their software. Easy to use, easy to change, great support and a fair pricing model.

2016 was a year to remember

We are a company that is very focused on the future. Our goals are big, hairy and audacious and will take a long time to reach. Everyone here at Triggre knows that. And so we work hard, our eyes fixed on the future, and as soon as one task is done, we quickly hop on to the next one. For the small team that we are, we generate an enormous amount of productivity.

What I have come to realize over the past few years is that this makes it hard to see the enormous progress we have already made. All we see is the road ahead and the next step to take, ever onward to change the world. And that sentiment means we sometimes fail to see how far we have already come.

That is why I have asked everyone at Triggre to send me the 3 things they are most proud of that we as a team have achieved this year. From that list, I created this blogpost.

Research and Development

On the R&D front, we have had a lot of progress that will likely have gone unnoticed to most. On the one hand that is because we have been working on a huge release, scheduled early 2017, codename Gulliver. On the other hand, it is because our team does a fantastic job in making sure that R&D can work on their part, while our guides and sales work on theirs.

In 2016 we have successfully completely re-designed our designer, of which we are now implementing the last remaining features. Our code base has been largely re-written, resulting in smaller, smarter code. We revised our test strategy as well, to get better coverage and faster tests, which results in even higher quality.

Recently we added some skilled frontend engineers to our team, which has greatly increased the development speed of our upcoming release. Or, in Ilya’s own words, he got a job at a great company, with a friendly team, good facilities and great opportunities to grow professionally.

People also told me that working on Triggre is fun. And that is the best compliment we can make ourselves, I think. Because everyone is a part of that.


This year we have successfully designed and implemented our marketing process, which we tested in 2015. Now we create weekly blog posts, which are automatically posted on Twitter and LinkedIn, automatically liked and shared and that way attract more people to our website. Courtesy of the new content marketing application we built in Triggre for ourselves.

Speaking of the website, we gave our website a huge overhaul too. It is now easier to navigate, contains more crisp information about Triggre and has a beautiful blog for our posts to find a home. The website and content marketing process and application all contribute to our steady growth in visitor numbers. For example, we more than doubled the number of visitors and the number of trial requests when compared to last year.

Currently we are finalizing a completely new trial experience for customers. The new trial is fully automated, meaning we will no longer have to manually manage creation and deletion of trial instances. But most importantly, it is more fun to do. It should be available early January, so make sure to visit our site come New Year’s!


From the beginning, the first step in our strategy has been acquiring a number of big names as customers of Triggre, who are willing to act as a reference for new customers. Anyone who has built a business, or is trying to build a business, will know how hard it is to get big names sold on a small company with revolutionary technology. And this year we have acquired a number of fantastic new customers.

Amongst others, NCR and OCI Nitrogen got started with Triggre this year. Both of which are more than happy to act as references for us and are already starting more projects that use Triggre, which is an enormous step towards our goal!

More recently we started working with a few international partners and leads, which means the seeds have been planted for 2017. In order to get such customers on board, our Guides have had to work very hard to prepare demos and presentations, for people all over Europe and even in America. Seeing how well they worked together on those occasions, is truly amazing.


Earlier in 2016 we also moved to a new office, which is a lot more start-up like. And with that change people have also started to adopt a more casual dress-code. Antoine would like to take credit for this fashion change. And although we’re not really sure that’s actually what happened, we’re happy to give it to him. Well done. But you can forget about that beard-thing going viral!

Amidst all of this, Archy found time to get married this year and have his honeymoon in Phuket. Not only that, he also managed to find a place to build their home, which they will start next year. Congrats! Oh, and his wife had sick moves when we all went to see Armin van Buuren together as well!

All in all, it is a privilege to work with such a smart, hard-working and motivated team. It is great to see that we are having so much fun, getting so much done and are growing as a team each step of the way. I am extremely thankful, humbled and inspired by what this team has achieved this year.

Thank you!

So a big, BIG thank you to everyone working at Triggre, to our customers and to all of you who believe in what we are working so hard for to accomplish. We couldn’t have done it without you!

Have a Merry Christmas and a Happy New Year!