Strategic Agility: Why you need it

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Changes are following each other faster than ever and their impact is increasing. Setting a strategy and simply following it doesn’t work anymore. If you want to guarantee the continuity of your business, you need to constantly improve and innovate.

We live in a time where an average company doesn’t exist longer than 15 years. How do you adapt? How do you stay ahead? How do you grab new opportunities and cope with threats?

The answer is Strategic Agility.

Strategic agility consists of two complementing components, agility and resilience. Agility allows you to grab new opportunities. Resilience is the ability to endure large and sudden changes in your business environment. Combined they provide a framework that helps you and your business to be successful.

Companies that are strategically agile grow faster and perform better. They are better at detecting and avoiding threats and grabbing new opportunities.

If I got your attention, great. I’ll post content every other week on the key elements of Strategic Agility and how to implement it. Join me on this journey and become a company that grows 37% faster and has a 39% higher profitability.

Example: SONY’s Walkman

Sony successfully applied the philosophy of business process flexibility with the introduction of the Walkman. It was an extremely radical innovation, the success of which consumers and experts could only guess. Sony then decided to develop a product and product line, so that the product could be altered quickly and then produced immediately. The first year after the introduction of the Walkman, Sony launched almost 300 product varieties this way. The sales results of the first variants of the product and feedback from customers and distribution partners were used to further develop certain models and take others off the market. To achieve that Sony had to invest in a flexible product design and a flexible production process, which were not without financial risk.

Source: Strategic agility, by Mark Hulshof, Sjors van Leeuwen and Jesse Meijers 2013

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