Automation Caffeine

In this episode of Automation Caffeine, Joëlle Stokkel, Innovation Manager at Shuttel, offers a look into the company’s transformative Mobility as a Service (MaaS) platform, which has reshaped corporate travel in the Netherlands. With Shuttel’s single app and mobility card, users can access diverse transport options, from public transit and bike-sharing to car rentals, making it easier and more sustainable for companies to manage their mobility policies.

Joëlle delves into Shuttel’s unique approach to automation, prioritizing user experience and satisfaction. She highlights the evolution of Shuttel’s onboarding system as a prime example: previously, customers faced a lengthy, step-by-step data entry process that required substantial personal and financial information before even learning whether they were approved. This design led to higher dropout rates and frustration.

To counter this, Joëlle and her team implemented a non-linear onboarding process. Now, after customers provide initial essential data, Shuttel initiates multiple checks in parallel. This simultaneous processing significantly reduces onboarding time, meets users’ expectations for efficiency, and enhances satisfaction.

Joëlle also emphasizes the importance of team diversity in driving innovation and explains how Shuttel uses specific metrics to gauge success. By balancing effectiveness with empathy for user needs, Shuttel continually sets new benchmarks in user-centric automation.

Tune in to learn more about Joëlle’s insights on user-centric automation!