11 no-code platforms for business automation, and when to use them

Jochem Spronk

No-code platforms are transforming how businesses approach automation and digital transformation. They offer the power to create and manage applications without requiring traditional programming skills. Here, we explore 11 popular no-code platforms, their pros and cons, and practical examples of when to use them.

1. Zapier

Zapier is a well-known automation tool that connects various apps and services to automate workflows without coding. Users create "Zaps" that trigger actions in one app based on events in another.

Pros:

  • Easy to use with a vast library of integrations.
  • Extensive documentation and support.
  • Flexible and scalable.

Cons:

  • Can become expensive with increased usage.
  • Limited functionality for complex workflows.
  • Some integrations can be slow.

When to use it: Zapier is ideal for small to medium-sized businesses needing simple automation tasks, like automating email notifications or syncing data between apps.

Practical example: Automating the process of sending a Slack notification whenever a new lead is added to a CRM system like Salesforce.

2. Microsoft Power Automate

Part of the Microsoft Power Platform, Power Automate enables users to automate workflows between Microsoft services and third-party applications.

Pros:

  • Power Automate is an Office 365 family product, so it's better integrated with Microsoft 365 and Azure.
  • Strong enterprise security and compliance features.
  • Supports both no-code and low-code development.

Cons:

  • Can be complex for beginners.
  • Some advanced features require additional licenses.
  • Occasional performance issues.

When to use it: Best suited for businesses already using Microsoft 365, needing robust and secure automation for their workflows.

Practical example: Automating the process of extracting email attachments from Outlook and saving them to a SharePoint document library.

3. Make (formerly Integromat)

Make is a powerful automation tool that visually designs and automates workflows across various apps and services.

Pros:

  • Intuitive visual editor.
  • Supports complex workflows and data manipulation.
  • Cost-effective pricing plans.

Cons:

  • Steeper learning curve compared to simpler tools (many users find the documentation not helpful) .
  • Limited direct integrations with some apps.
  • Occasional connectivity issues.

When to use it: Ideal for businesses requiring complex and detailed workflows with advanced data handling capabilities.

Practical example: Automating the process of aggregating data from multiple sources, transforming it, and then uploading it to a central database for reporting.

4. Airtable

Airtable is a cloud-based collaboration platform that combines database functionality with the simplicity of a spreadsheet. It offers automation features to streamline workflows.

Pros:

  • Highly customizable and flexible.
  • User-friendly interface.
  • Integrates well with other tools and services.

Cons:

  • Limited automation capabilities compared to dedicated automation tools.
  • Higher tiers can be expensive.
  • Some users find it complex for advanced database tasks.

When to use it: Suitable for teams needing a flexible and visually appealing way to manage data and collaborate, particularly in project management and content creation.

Practical example: Automating content calendar management for a marketing team, including task assignments and deadline reminders.

5. Tray.io

Tray.io is an enterprise-grade integration and automation platform that automates complex workflows across a wide range of applications.

Pros:

  • Highly flexible and scalable.
  • Supports complex, multi-step workflows.
  • Excellent support and documentation.

Cons:

  • Can be expensive for small businesses.
  • Requires more technical expertise to leverage fully.
  • Steeper learning curve.

When to use it: Best for larger enterprises needing robust and scalable automation solutions for complex workflows.

Practical example: Creating an automated customer onboarding process that involves multiple steps across various systems, including CRM, email marketing, and customer support platforms.

6. Nintex

Nintex offers tools for workflow automation, document generation, and process management, catering to various business needs.

Pros:

  • Strong focus on process management and optimization.
  • Comprehensive feature set for enterprise users.
  • Integrates well with SharePoint and other enterprise systems.

Cons:

  • Can be expensive for small to medium-sized businesses.
  • Complexity can be overwhelming for new users.
  • Some features may require additional modules.

When to use it: Ideal for enterprises focused on optimizing and managing complex business processes, especially those using SharePoint.

Practical example: Automating the approval process for purchasing requests, including multi-level approvals and document generation.

7. Bubble

Bubble is a no-code platform that allows users to build and host web applications without coding. It includes automation capabilities for various business processes.

Pros:

  • Highly flexible and powerful for building web apps.
  • Extensive community and resources.
  • Lets you create pixel-perfect designs in your application’s UI.

Cons:

  • Steeper learning curve for non-technical users.
  • Performance can be an issue as the database grows.
  • Budgeting can be difficult due to vague pricing.

When to use it: Perfect for startups and small businesses looking to build web applications without needing a development team.

Practical example: Building a custom customer portal that allows users to manage their subscriptions, view invoices, and contact support.

8. Triggre

Triggre helps businesses create custom applications and automate workflows without programming skills, focusing on accessibility and simplicity.

Pros:

  • User-friendly designer interface with drag-and-drop functionality.
  • Strong focus on data security and compliance.
  • Comprehensive tutorials and customer support.
  • Cost-effective pricing for small to medium-sized businesses.
  • Scalability and reliability – perfect for scale-ups.

Cons:

  • Limited UX customization options.
  • Some users may find that there is a steep learning curve.
  • Less suitable to B2C applications.

When to use it: Best for scale-up and enterprise businesses seeking to develop custom complex business applications that scale well, quickly and securely without deep technical expertise.

Practical example: Developing a warehouse management portal that tracks inventory, manages orders, and generates reports, connected to several other applications using APIs.

9. AppSheet

Now part of Google Cloud, AppSheet allows users to create mobile and web apps from data stored in spreadsheets and cloud-based databases.

Pros:

  • Seamless integration with Google Workspace and other cloud databases.
  • Easy to use with a focus on data-driven app creation.
  • Strong support for offline functionality.
  • Extensive customization options for forms and views.
  • Robust support and documentation.

Cons:

  • Limited in terms of complex workflow automation compared to some other platforms.
  • Performance can be impacted by large datasets.
  • Some advanced features require higher-tier plans.
  • Customization may require some learning curve.

When to use it: Suitable for businesses looking to build data-driven applications quickly, especially those using Google Workspace.

Practical example: Creating a mobile app for field service technicians to log their activities, capture customer signatures, and sync data back to a central database.

10. OutSystems

OutSystems is a powerful low-code/no-code platform that enables rapid application development and deployment.

Pros:

  • Highly scalable and suitable for enterprise applications.
  • Strong integration capabilities with various systems and databases.
  • Offers both no-code and low-code options for flexibility.
  • Comprehensive analytics and performance monitoring tools.
  • Excellent support and community resources.

Cons:

  • Higher cost compared to some other no-code platforms.
  • Steeper learning curve for non-technical users.
  • Can be overkill for simple automation tasks.
  • Some advanced features may require technical knowledge.

When to use it: Best for large enterprises needing robust, scalable applications with extensive integration needs.

Practical example: Developing a comprehensive HR management system that integrates with existing payroll, attendance, and performance review systems.

11. SmartSuite

SmartSuite helps businesses manage workflows, projects, and data in a collaborative environment with customizable templates and powerful automation tools.

Pros:

  • Intuitive and user-friendly interface.
  • Extensive library of pre-built templates for various business processes.
  • Strong collaboration features with real-time updates and communication tools.
  • Flexible automation capabilities for workflows and tasks.
  • Affordable pricing plans suitable for small to medium-sized businesses.

Cons:

  • Limited integration options compared to leading no-code platforms.
  • May require some time to fully explore and utilize all features.
  • Customization options, while extensive, might be less powerful than more complex platforms.
  • Some users report occasional performance issues with large datasets.

When to use it: Ideal for small to medium-sized businesses needing an intuitive and collaborative platform for managing workflows and projects.

Practical example: Streamlining project management tasks, including assigning tasks, tracking progress, and collaborating on documents in real-time.

In conclusion

Each no-code platform offers unique strengths tailored to different business needs, from simple task automation to complex workflow management. Selecting the right platform depends on your specific requirements, budget, and technical expertise. No matter your choice, these tools can significantly streamline and enhance your business processes.

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