The complete guide to growing your business during the Christmas holiday season

The Christmas season is a great time to take a break from the daily hustle and simply relax. But if you use this time wisely, you can also ramp up your business with ideas and strategies that you didn’t have time to implement during the rest of the year. Below are five proven techniques that you can use to grow your startup or business during the Christmas break:

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1) Attract new customers with Limited-time Deals

The holidays are a great time of the year to increase your customer database. There are plenty of ways to get people excited about your product or service and drive traffic during the holidays. But at this time of the year, every business is competing to be at the top of the Christmas wish list, so the best option is to make an irresistible offer to potential customers. 

Depending on your startup, this could be an extended trial period or free access to a paid tier for a limited time. Letting potential customers try products before purchasing them can convince those who are hesitant, so it is a good option if your product is somewhat pricey. In case you want to promote the purchase of more than one product, it is best to offer a package deal. If you opt for this, don't forget to highlight the benefits of this deal. On the other hand, you can always offer a Christmas discount. In any case, clearly indicate that it is a limited offer so that your customers feel compelled to buy.

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Pro tip!

With such an offer, you are likely to get a large volume of new customers. And now what? Prepare your database to receive these customers and take care of them so that their engagement is maintained over time. With our free template Data Diana, you can create your own automatized database with smart, data-driven workflows.

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2) Nurture existing customers with email marketing

More than just the time of the year where people receive gifts, Christmas is the best occasion to express feelings of gratitude. Sending season’s greetings can be a great way for your business to show that you appreciate your current customers and care about them. 

Depending on the type of clients you have and the budget available, there are many options to do this. You can send handwritten greetings by postal mail to long-time customers or those you consider most important. You can also send printed postcards through the various printing and parcel services that exist. These letters are usually received with great appreciation. Another good option is to send an email: but be careful! To avoid this message being ignored or not having the expected effect, it is advisable to personalize the email as much as possible and include a fun element: a picture of the team, a small video message, etc…

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Pro tip!

If you already manage your customer database with Triggre, sending a holiday greeting email is a breeze. You can even create an automation that congratulates other special occasions and distinguishes between different demographics to personalize messages as much as possible: holidays, regional celebrations, or even birthdays! Find out how to do it here.

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3) Don't forget social media

During the holidays, don't forget to add your business' social networks to your holiday marketing strategy. On the one hand, the frequency of publication is a determining factor for the algorithms of the most prominent networks, so stopping posting all at once can negatively impact the probability with which you appear in your customers' feeds. On the other hand, this is a great opportunity to share more emotional and relatable content, which will make you connect better with your audience: a photo of your office Christmas decorations, your pet opening its Christmas present…

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Pro tip!

Analyzing marketing data can be really overwhelming: web stats are on one side, social media stats are on another, total revenue is spread across dozens of excel files... it's easy to overlook essential details. By connecting all of these sources to your Triggre application, you can create your own marketing dashboard and see all the important things at a glance. Learn how to do it here.

4)  Get rid of the manual work

According to a study of SnapLogic, 90% of employees are burdened with repetitive tasks which could be easily automated. In fact, these tasks (which mainly involve the management of data) are costing businesses 19 working days per year per employee, on average.

Repetitive manual tasks are creativity killers and also take up a lot of time that could be spent on other aspects of your business. Although it may feel like a nuisance, automating mechanical tasks and business processes such as sending invoices to customers can make your work more efficient and enjoyable. 

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Pro tip!

Nowadays, there are a variety of no-code tools that will allow you to do this without a pronounced investment of time or money. In fact, with Triggre, you will only need a few hours to get your own business application up and running! Try Invoice Irwin, our free template to automate invoice management!

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5)  Most importantly: take a break. Enjoy your holidays too!

Many times, we take advantage of our vacations to invest time in activities that we normally cannot dedicate ourselves to, such as the ones we have discussed in this list. However, it is also very important to plan some free time slots. Have a day without schedules or pending tasks, and simply disconnect.

For entrepreneurs and business owners, this can be especially complicated. If you plan ahead, you can enjoy your well-deserved time off with everything in order.

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Pro tip!

Relax without leaving your business unattended: set up a vacation tool with Triggre to easily coordinate leave days with the rest of your team. You can try out for free with our no-code template Patty Portal.

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